The genie
Simply put, the Genie is a Car Seat Towel Grip!
We believe cars should be as minimalistic and clean as possible and while Car Seat Covers can be cool, coming in different styles, patterns and colours, we are just not a fan! They never look right, definitely don’t fit right (one-size-fits-all doesn’t always apply) and as they are covers don’t really address the need: keeping your *seat* clean!
Whether you are a gym junkie, water baby, a regular beach-goer, a grubby mechanic, a dirty mountain biker, an avid spray tanner or have children or animals.. it doesn’t matter the application, the Genie is for you.
All you need is a towel (you know that cupboard that is overloaded with towels that you never use?). We always have towels slung over our car seats, particularly after a day spent at the beach with our sandy, wet dogs, and while this works really well, the towel never. stays. in. place. when you sit on it! That’s where the Genie comes in.
Simply install the Genie onto your towel, clip it onto your headrest and voila. No more slipping.
You will never look at a car seat the same way - ever again.
THE VIDEOS BELOW SHOW THE GENIE IN ALL ITS GLORY IN DIFFERENT ENVIRONMENTS; WHICH ONE SUITS YOU?!